Whether you’ve decided to build your own website reviews or you already have a digital platform that allows you to earn additional income, you can be at risk of getting Google penalties and lose out on visitors.
To create online content that’s visible to your audience, you must develop a site that adheres to Google’s many rules.
In this article, we’ll explain what Google penalties are and the most common consequences that occur when you’re penalized.
Continue reading to find out how you can avoid these penalties so that your content is always accessible to your audience.
What is a Google Penalty?
A Google penalty is a penalization against websites that contain content that doesn’t adhere to the marketing practices set by Google.
There are constant updates to Google algorithms that are put into place that content creators must abide by, so their websites are viewed as trusted pages.
Why does Google Have Penalties?
Google is serious about protecting the people that use the search engine from dodgy sites that may place malware on consumers’ devices.
To filter out corrupt websites, Google creates algorithms that encourage people to create webpages that are trustworthy and rich with organic content.
What Happens if You’re Penalized?
If there are any sections of your webpage that are detected by Google as untrustworthy, your site may be taken down immediately.
For you to create content that Google accepts, you must know which penalties can be presented and how you can avoid them. Take a look at our next section to find out how it works.
Google Penalties to Know About
There are two types of Google Penalties that the search engine can use against you:
Google algorithm penalties: These types of penalization are applied by Google’s algorithm system, which doesn’t involve any manual or human involvement.
Algorithm penalties are more prevalent because they can quickly scan and filter out sites Google doesn’t trust. This system is faster than humans since it’s an AI structure.
Manual penalties: A developer from Google—that is a human, not a robot—will inspect your website for spam or untrustworthy links.
These penalties can be presented when a person inspecting your website finds malicious links or marketing tactics that are deemed a risk to online users.
Google penalties can be extremely detrimental to your business because your website could be deleted from the search engine’s lists, and this affects the visibility of your brand.
Here are the top four penalties that could be presented if your site doesn’t align with Google’s rules.
1. Google Penguin Penalty
The Penguin update was conducted in 2012 and developed to filter out links that created spam & to avoid high levels of unnecessary Google SERPs (Search Engine Result Pages).
Google’s Penguin penalty runs in real-time, so it constantly finds links that are considered to be spam. These links have a negative impact on your Google ranking.
2. Low-Quality Content
The Panda penalty is used against creators that include low-quality content on webpages.
If you want to have a higher ranking on Google’s SERPs, you must always make sure you have top-notch information on your sites.
Google’s Panda penalty will happen if you have too many pages that have low-quality content, such as:
- – Links that lead to spam
- – Low-grade images
- – Grammatical errors in your writing
- – Plagiarism
3. Slow Loading Websites
A research study shows that people will leave a website if it doesn’t load within the first three seconds of clicking on your link. People don’t have patience with slow loading webpages.
Google can detect whether your webpage loads fast or slow, and a penalty will result in lowering your SERP rating based on the loading speed of your site.
4. Broken Links
A broken link leads to a page that will give you a 404 error message. It’s important to always keep your webpage up to date because Google’s algorithms can detect whether links are working or not.
If Google detects broken links, it can lower your ranking and potentially block your webpage from the search engine.
How to Avoid Google Penalties
Don’t Stuff Your Content with Keywords
A sure way to receive penalties is to saturate your content with unnecessary keywords over.
Any SEO expert will know that keyword stuffing is the biggest mistake to make when creating digital content.
The standard rule of thumb is to include a keyword in 2% to 3% of your content so that you don’t receive a Penguin penalty.
Avoid Buying Links
You can experience a Google Penguin penalty if you decide to purchase links.
Google can detect when a site has too many unnatural links, so always opt for organic content that flows well with what you’re advertising.
Plagiarizing your Content
Plagiarism is illegal, and Google algorithms can detect whether there is duplicated content from other websites. It’s important to write content that’s 100% original to avoid legal action from the original author and penalties from Google.
Ads that Slow Down Your Webpage
As mentioned before, a slow loading website can be extremely frustrating to users, and the most common cause is integrating too many ads on one page.
Sometimes ads can also block content that a user is trying to read, which makes it difficult to browse through your site.
Google has created an innovative Page Layout algorithm that’s designed to filter out websites that have too many ads.
These pages can potentially get removed from Google’s SERPs. So ensure that you only have one or two ads that are streamlined on your page to avoid this penalty.
Sometimes it can be difficult to regularly inspect your page for features that could potentially go against Google’s rules, but if you don’t take time for this task, it can result in unsuspecting penalties.
It’s crucial that you adhere to all of the rules set by Google from the very beginning of developing your digital content.
If you do suspect that you’ve been penalized, there are Google penalty checker tools that you can use to find what the cause may be so that you can update and improve your online information.
We hope this guide assisted you on how to create clean online content that will help you reach a higher Google ranking for your business or personal endeavors.