As we move further into the digital age, it has become more comfortable and easier to stay connected 24/7. Technology allows us to simplify our ways of communicating.
All it takes is a single post online to know what’s happening anywhere in the world. For this same reason, businesses can grow exponentially without the need to spend thousands of dollars on conventional marketing methodologies.
The purpose of online network marketing is to build a network of people interested in buying your products or services. Since everything is online, just imagine the vast potential waiting for you.
To give you an idea, according to studies, 3.5 billion of the entire world’s 7.7 billion population is connected online. That’s more than two-thirds of the world using the World Wide Web.
Generating Leads Has Never Been This Easy
But because there are over 3.5 billion internet users, it is crucial to know your target market.
Unfortunately, not everyone is going to be interested in your offer, that’s why you need to figure out to whom your products appeal the most.
Using specific targeting and lead generation is guaranteed to save money and focus your resources on where it matters. Instead of randomly going after people that don’t meet your market’s profile, you can do things more efficiently.
Now, before we get started with discussing strategies to improve your leads, let’s quickly review the definition of a lead. Lead generation is the process of defining who you have to talk to, and talking to them; this might sound a bit vague, but in essence, it means you focus on finding a person with a high potential to show interest in your product or service.
That person is called a lead. Usually, a lead is a person that fits your market profile. With the help of the internet, there are several good ways to grow your leads.
Before the internet, lead generation was a slow and intensive process that required a lot of hours and resources. It was common for companies to conduct surveys about their markets’ attitude manually.
Furthermore, obtaining contact details of individuals was almost impossible. Once a company got their hands on a phone number, the only method they could use was cold-calling.
It is safe to say that collecting data on the old school way was a hit or miss predicament. The internet changed all of this, as it introduced an automated way to obtain consumer details.
The 21st-century internet users are often willing to give their personal information for a piece of valuable content, like a whitepaper.
Online Network Marketing Explained
Online Network Marketing is an effective way of attracting consumers to your (online) business.
The concept is simple; you trigger an initial customer to ask other consumers to buy your product or service.
However, as you might have thought, this is often easier said than done. It takes a lot of work to get people’s attention, especially if you are dealing with a highly competitive market.
Therefore, understanding the market is essential, but doing this could take a lot of time and research.
At the very core of effective online network marketing, is the deep understanding of your target markets’ needs and wants.
To get this understanding, you need to form an idea about the personality, demographics, and problems that make your potential customers interested in a particular product. In other words, you need to know their drivers. To better understand how online network marketing works, we’ll give you a simple example. Let’s say that you have a restaurant.
Apart from having your signage and other marketing strategies that you do to promote your business locally, you will also need to be present online.
It’s ideal to have a website, social media accounts, and even a Google My Business Account.
Building your online presence helps to attract a wide range of people. Apart from that, you can get more creative when promoting your business online.
You can also get creative when it comes to promoting your online presence.
You can come up with exclusive promos that can be accessible by becoming part of your email list or by providing a discount code that is available via an app.
Why Online Network Marketing is an Interesting Option
These days, online networking is a norm rather than a secret recipe for success. But what makes online network marketing as an exciting option for marketers and businesses?
First, let’s talk about the long term benefits of a successful online networking strategy. In the long run, your brand can become part of your market’s psyche. And if done right, even become the go-to brand by your market.
Next, there are creative ways how to build a network online. You can create a community via Facebook groups, affiliate marketing, and making an email list, to name a few. With these options, you can choose the right strategy that fits your brand.
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Network marketing is also called pyramid marketing for a reason. That’s because you can grow your network as time goes by. And unlike other marketing strategies, once you get the ball rolling, your system does the leg work for you. Let’s use the same example earlier. Let’s say that after running your restaurant for a few months, your customer left a positive review on your Google My Business profile.
Nowadays, an online survey is just as good as a personal recommendation coming from someone you know.
This review can influence other potential customers to choose your restaurant over other restaurants in the area. That’s an excellent example of online network marketing working for you.
Before you enjoy loyal customers that support your company, it is essential to know how you can generate leads using online network marketing.
Here are six proven ways how you can do this.
1. Social Media Marketing
It is undeniable that social media marketing plays a huge role when it comes to building your network. Facebook alone has 2.5 billion active members by the fourth quarter of 2019.
By tapping Facebook along with other popular social media platforms, including Instagram and Twitter, it is possible to engage with your audience.
Modern algorithms made it possible for companies also to target their audience.
You can promote your post, and it will only become visible to a particular user segment; this prevents your company from barking at the wrong tree.
2. Facebook Groups
Apart from having a Facebook page, it is also useful to join a relevant Facebook group.
What makes it different is that everyone can speak their mind. It can become a venue for healthy discussions and even an opportunity to capture the attention of your audience.
If you are running a restaurant, you might as well join a local food-centric Facebook group. This way, you can promote your business to the right people.
You can even invite them to like your page and follow your other social media accounts.
3. Affiliate Marketing
Affiliate marketing is another way to build your network.
Unlike other types of marketing efforts where you pay for things regardless if it yields good results or not, affiliate marketing is an incentive-based marketing strategy.
It offers commission for every successful sale coming from an affiliate link.
4. Building an Email List
Email marketing might be an old digital marketing strategy, but it is still a handy option even today.
It gives you the chance to contact people directly in their email. And not only do people check their emails using their laptops. Nowadays, you see people check their emails via their phones.
How do you build an email list? You can do it in different ways.
Some marketers offer discounts, ebooks, and other rewards to their market in exchange for their email. But you have to be careful not to spam your network.
Annoying your audience can easily backfire on your marketing strategy.
5. Content Creation
Content is king. And why is this so? Google tends to rank websites mainly based on quality content that it can provide its audience. Good quality content is the reason why your audience goes online.
Every marketer should carefully plan its content marketing strategy weeks or even months ahead of time.
With good content, it becomes easy to attract the right audience. Also, you can gain the trust of your market, by showing yourself as a market leader and authority figure in the niche.
But it isn’t just all about the quality. You also have to satisfy the algorithm. It means that you need to use the right keywords to get the attention of Google Spiders and to maximize the searches of your market.
6. Video Marketing
Just how popular is video marketing? What made 87% of professionals use video as a marketing tool? For starters, 54% of consumers prefer to see video content from brands.
Visuals are a powerful medium that can help send your message across. Unlike written content, videos are way more engaging.
YouTube, Facebook, and Instagram are some of the platforms you can use to upload your videos.
Building Your Online Network
Building your online network takes a lot of time and effort. At times, you will need to do a lot of research to come up with the right approach. Other times, it can be a trial and error scenario.
You’ll need to know your market’s attitude and get creative on how to catch their attention. On top of that, you’ll also have to deal with your competition.
It means that even if you are doing everything correctly, there is still a chance that you won’t be able to maximize your online network simply because your company doesn’t stand out.
You’ll need to make sure that your branding matches how you get the attention of your market.
For instance, if you have a company that tries to attract the young and the hip market, it makes sense to use a casual voice online, whether on your content or your social media.
And also, try to maximize every chance that you get. Brands today can use both organic and paid efforts to improve their online network.
Why not spend a small amount if you can target the right age group or users in a particular location?
Wrapping It All Up
To wrap it all up, online network marketing is the type of marketing methodology that helps attract the right audience to your company. And down the line, the same audience is going to help you promote your brand and products to other people of the same profile.
It’s an excellent way to expand your business since you don’t need to continuously spend on marketing efforts to sell your products and services. And unlike conventional marketing methods, you can choose to narrow down on your market.
Some of the best lead generation strategies for online network marketing include the use of social media marketing, Facebook groups, content marketing, affiliate marketing, building an email list, and video marketing.
At the core of an online network, is the ability to communicate with the right audience effectively. If you know your audience well, you will achieve the best results.
Furthermore, it is essential to learn how to approach your prospects and how to create high-quality content for them.