Establishing an e-commerce business is relatively simple and far less costly. Nonetheless, building a successful online retail shop is easier said than done with a fail rate of about Eighty percent.
One reason why all these e-commerce entities are failing to take off is the absence of sufficient traffic. However, starting a blog campaign may help in generating quality visits quickly if done correctly.
Although most eCommerce entrepreneurs know that blogs can increase the quality of their page, they do not automatically utilize proper blog techniques, handling their blog posts as essential consumer options.
Creating blogs for your online store will also enhance interaction for your label, that can eventually add loyalty and fascination to your company.
For this reason, let’s look at some blogging tips and strategies to help boost and increase sales and engagement in your eCommerce store.
1. Handle Your URLs Correctly
If you have complicated URLs in your blogs, then your SEO approach can cause problems.
For example, search engines have a hard time reading URLs that are not posted in the English language, which can disrupt your rating.
However, if you have straightforward, simple, and easy to read URLs, your rating odds are greater.
28% of eCommerce articles have URLs who have a lot of random metrics 55% have underscoring URLs. 21% of blog entries on eCommerce have too lengthy URLs.
2. Image Optimization
Photos can have a direct influence on your revenues. They offer customers an insight into what you’re selling and help them choose if they want to purchase it.
Many eCommerce sites are using pictures, although not always optimizing them.
For example, if you’re selling watches like Omega in your store, but don’t have the right images to showcase them, you’ll never attract customers to buy from you.
No matter how much you say that you have low-priced watches. What’s worse is that if you do have images, but are blurry and are broken, it’s a major turn-off to customers and visitors as well.
87% of eCommerce online sites do not incorporate an ALT attribute in their image code. 30% of blogs generate busted images within.
Ensure your pictures are appropriate to the posting. Try to provide photos of the items you offer so that the first-time visitors may become potential buyers.
3. Customer Service Materials
As an eCommerce business, having excellent customer service is critical.
You can improve the quality of your customer service with blogging by using it to resolve common support issues or concerns requiring news releases or public announcements.
Post blogs that contain valuable information such as fundamental issues or prior difficulties with your goods and how you plan to resolve the problem or complications.
Use the website to stay one step ahead of the troubles of your consumer, and you will be establishing yourself as a label with a straightforward and honest communication style, characteristics that customers admire.
4. Internal Links are Key
SEO experts are well-known for this tip, yet very few brand names use it correctly. 95% of all eCommerce web pages comprise only one link, and 75% of those URLs are regarded as dead URLs.
Your blog must always directly link to your goods, and fresh articles on your site should also link back to many other, previous posts.
These can render your SEO rating even higher. Don’t fall into the trap of inserting so many links on the list, though.
This can congest your site and annoy your customers. In general, strive to avoid the inclusion of more than two or three links that create value and are important to your material.
5. Investing in Your Blog
Most eCommerce sites make the error of not putting adequate resources into content production. Your material, however, is important not only for your rating but also to enhance customer interaction.
83% of eCommerce sites publish copied content on its site, which tends to damage their Google ratings because Google has strict policies against replication and copyright infringement.
95% of blogs on eCommerce have a low HTML text ratio. Lastly, 72% of eCommerce sites have small word counting blogs.
Don’t just write a blog because it’s one of your tasks. Begin this with the goal of creating a reputable and honest property, so right from the get-go; you will build better SEO ratings.
6. Craft meta descriptions with care
The first thing a customer recognizes on the search engine results is a meta description. Either this definition can motivate them to read away or lead them to click on another URL.
Most eCommerce sites are falling into the trap of missing the meta tags.
Currently, 73 percent of e-commerce sites do not have meta-descriptions on their pages, although 88 percent recycle meta-descriptions from older blogs with similar subjects.
Ensure each blog will have a distinctive meta description of its own and make sure that you use your main keyword in that description. Keep things simple and impulsive.
Most companies operate under the illusion that successful eCommerce blogging is merely about constantly posting content.
Although frequency matters to some degree, the type of post you publish, and proper SEO strategy you implement, will be much more relevant.
Now since you appreciate the importance of using a blog to grow your business in eCommerce, it’s time to start posting away.